60% of lgbtqia+ gen-z don’t have affirming homes and often turn to social media for community, escapism and true self-expresion. Regardless, the holidays can be a tough time of year for queer gen-z, even on social. In order make it a bit less isolating, vitaminwater teamed up with The House of Avalon and The Trevor Project to celebrate chosen families.

Kicked off with a video from The House of Avalon, followers were given the opportunity to send in photos to be featured on a holiday card along side their online friends