navy.com Refresh

The redesigned navy.com features a streamlined interface that enhances user experience with improved navigation and accessibility. My role centered on crafting the visual identity, where I introduced a refreshed color palette, sourced dynamic imagery, and emphasized key messaging to draw users' attention to important information. In addition to designing a visually compelling layout, responsiveness was a main priority; ensuring a seamless user experience across all devices—desktops, tablets, and smartphones. This visual update reinforces the Navy's mission to communicate clearly and engage effectively with potential recruits and the wider community.